This was a music video I had to direct twice; due to a freak drive crash on set. It was for Megan Keely’s single “Just Enough Time.”
As per usual, I was given some budgetary, spatial, and time constraints, and we figured out the concept from there. The video was a dedication to our dear friends who, for some reason, all have been through a ton this past year - in particular the very talented and ill Wolf Larsen.
This is an excerpt from a director’s statement I had to prepare for the video premiere on Paste:
It was an especially rough year for way too many people I know. Therefore when Megan sang this song a cappella for me in a car late last year, I was especially moved. Right away I told her I wanted to make a music video for it, so earlier this summer my team and I went to work. We were determined to reflect the comfort I found in the song, and sought to create a 360 degrees set that could augment (but, at the right moments, also hide) all the performance and visual tricks we set out to capture. Central to the construction was Viracocha, a store/venue/art space in San Francisco that is my second home.
We used the store as an inspiration for production designer Margaux’s exquisite, skeletal set. The folks behind the store, Jon and Charlie, offered us their time, their materials, and their labor, at no cost (and this wasn’t their first time being this kind for one of my music videos). The experience was so memorable and sweet that, when a freak technical accident forced us to re-shoot the entire video, almost everyone returned (some bringing friends) to sweat thru the re-do.
But this year is not easier than the last. I’ve known way more good folks battling illness, death, evictions and heartbreaks. In fact, even our beloved Viracocha is in danger of closing by the end of December. I am grateful to have this little video (amongst my others) to remember Viracocha by. Furthermore, I’m proud the whole Viracocha family for demonstrating, amongst other things, how to exquisitely and respectfully give misery the middle finger salute.photo by Nicola Parisi.